ThermDry

ThermDry manufactures dehydrated vegetable, fruit and superfood powders in Ahmedabad and sells them in bulk to food processors, spice houses and exporters. Startup Savera built the brand and the whole commercial surface around it: the identity, the 30 page catalogue site at thermdry.in, the print collateral and the launch content. This was not a website project. It was taking a manufacturer with real capability and giving it something a buyer could actually assess.

The client

ThermDry dries and mills whole produce into powders that go into instant mixes, seasonings, sauces, soups and packaged foods. The range is organised into three categories, kitchen essentials, fruit powders and superfood powders, with beetroot and tomato powder among the flagships. The company works from Ahmedabad and supplies by the sack, not the sachet, so a single order is a production input inside somebody else’s factory.

The credentials matter in this category and they are real: FSSAI licence 20726036000712, GSTIN registered, DPIIT recognised, with every batch lab tested before dispatch and the range packed export ready.

Industry and audience

The buyer is a purchase manager, a product developer or an export merchant at a food company. That person is not browsing. They arrive with a specification in hand: which crop, what mesh, what moisture, what shelf life, what minimum order, and can you document the batch. They are comparing three or four suppliers at once and they are doing it before anyone picks up a phone.

There is a second audience that most Indian manufacturers underserve, the overseas buyer, who needs to see compliance and traceability before they will even start a conversation, because for them a bad shipment is a customs problem, not just a quality problem.

The problem

An ingredient supplier is judged on detail long before the first conversation. If a buyer cannot see the range, the specification and the process, there is nothing to evaluate and the enquiry goes to whoever did publish theirs. Worse, in bulk food ingredients the credentials are the product: FSSAI licence, batch testing, export readiness. A manufacturer that holds all three and does not show them is competing on price against traders who hold none.

So the problem was never traffic. It was that a genuinely credentialed manufacturer had no surface where a technical buyer could verify any of it.

How we helped

Brand identity. The mark, the palette and the typographic system came first, because a food ingredients buyer reads visual seriousness as process seriousness. The identity had to work at very different sizes, from a website header down to a printed label.

A catalogue built as architecture, not a page. Every product is published as its own real page inside a three category structure. That is a deliberate SEO decision: a filtered view of a product list is invisible to search, while a page per product means every single powder can rank for its own buyer query. The site is a static Astro build, so each one is genuinely indexable rather than assembled by script after the fact.

The evidence sections a technical buyer looks for. How the powder is made from farm to finished product. What process and ingredient controls are in place. Which industries the powders go into. The FSSAI licence number, the GSTIN and the DPIIT recognition, published rather than implied.

Bulk enquiry as a first class route. Buyers of this kind do not fill in a contact form at the bottom of an about page. Quote requests, catalogue download and WhatsApp are routes on the page, at the point where the buyer has decided.

Print and collateral. Letterhead and a one page flyer, because this industry still closes over a table at a trade fair with paper in hand. The digital and print systems share one identity rather than drifting apart.

Launch content. A blog covering what buyers actually search in this category, plus a social poster set for the launch, typeset to the same system as everything else.

Evidence

The site is live at thermdry.in and publishes 30 pages in its sitemap, verified 26 July 2026. Everything described above is on the live site and checkable in a browser: the three category structure, the per product pages, the process and traceability sections, and the FSSAI licence number in the footer. The screenshot above is the current homepage.

Built and maintained by Startup Savera from Bodakdev, Ahmedabad. The code lives in our own repository and the site is handed over in the client’s name.

How we worked together

ThermDry supplied the product knowledge: what each powder is, how it behaves in a formulation, who buys it and why. We supplied the structure, the writing, the design and the build. Specification detail went back and forth until it was right, because in this category a wrong moisture figure is worse than no figure at all.

The work was done by a small team with direct access to the founder rather than passed down a chain of account managers, which is the only reason a catalogue this specific could be written accurately at all.